Insights, guides, and best practices for e-commerce analytics and SaaS growth.
Facebook says you made money. Shopify says you did not. Learn why the numbers never match, which metrics to trust, and how to get to a realistic view of performance.
Most brands do not actually know which customers are loyal or profitable. Cohort analysis reveals who sticks, who churns, and who is worth scaling. Learn how to see true customer loyalty beyond your dashboard totals.
Black Friday and Cyber Monday are the biggest revenue moments of the year. Solid analytics setup now means faster decisions, higher ROAS, and fewer firefights when traffic spikes.
Your top-selling products reveal customer preferences, market trends, inventory optimization opportunities, pricing strategy effectiveness, and potential for business growth.
A practical guide to the channels and tactics that most often drive profitable growth for online stores, with examples, benchmarks, and do's and don'ts.
Invoice proration in SaaS means you only pay for what you use. Learn how proration works when you upgrade, downgrade, or change your subscription mid-billing cycle.
Stop relying on default reports. Learn how to build a Shopify analytics dashboard that combines sales, marketing, and profit data for real-time decision making.
Stop updating spreadsheets and get insights delivered automatically. No more Monday morning chaos. Learn how to automate your Shopify reports.